Betty the Bear

Betty the Bear is the official mascot of Four-Sixteen. She flourished in 2008 when Four-Sixteen solidified it's main location to be in an Attic. Some of the occupants were a photo-book, an old film reel, a carousel, and a teddy bear. The teddy bear stood out because it represented dreams of a child. This fit with Four-Sixteen's tag, "Taking Dreams to the Next Level."

The bear is not a perfect bear. It is beaten up and worn. The imperfections of the bear represent the struggles to keep our dreams alive. Nevertheless, the bear remains here and was given the name Betty.

Betty the Bear has became a popular brand of Four-Sixteen. She appears on various merchandise including clothes. Betty the Bear has also been featured in children's books and is set to be featured in more animations in the near future.