Behind the Scenes: From Draft to Finish. FS MediUP Creates Official Logo for Toy Car Inc.

On May 17, 2011, Four-Sixteen's FS MediUP completed the logo for the merchandising company, Toy Car Inc. Toy Car Inc. wanted a symbol that would literally represent the name of the company but still keep it's personality.

FS MediUP created the look for the already popular Toy Car brand with many teens and young adults. FS MediUP was able to capture a simplified but intriguing symbol that reflects the personality of the company. Take a look at the transformation from sketch to finish.

FS MediUP's first drafts for the Toy Car Inc featured the car in a profile with dramatic action lines. But this look didn't capture the silhouette like FS MediUp wanted, so they went back to the drawing board.

FS MediUP designed a frontal view of the toy car racing towards the viewer. FS MediUp and Toy Car Inc were both pleased and it was time to convert it to a clean, vector logo.

Above is the finished Toy Car Inc symbol logo was created by FS MediUp.

Toy Car Inc. will use this logo as they expand their apparel business with witty and clean designs.